Attracting and retaining new patients can be a daunting task, especially in today's digital world. There is a lot of competition, and staying ahead can be very complex. If you want to get new patients and grow your dental practice, you need to create a successful up-to-date digital marketing strategy. Without wasting any time, let us look at some ways to improve and grow your dental practice.
Create More Video Content
Online marketing can do wonders if you use it right. A major part of online marketing includes video marketing. According to studies and statistics, about 69% of online consumers prefer watching a video about the product or service rather than reading or hearing about it. Nearly 91% of marketers say that video content is a must for a successful digital marketing strategy. Here are a few ideas you can go with:
- Add a video link to your promotional emails, as this will increase your click-through rate by 90%
- Create informative, entertaining, and short videos on social media platforms such as Tiktok, Instagram, Facebook, and Youtube. In these videos, you can answer questions, show close-up shots of the product, or show demonstrations on how to use the product.
- Use videos to familiarize your customers with your team and help them get in touch with them.
- Show your cosmetic services by featuring a smile makeover.
- Show Video Testimonials with services like TruBlu Social Smiles
If you are not comfortable being on video, you are not alone! There are many people who get nervous as soon as the camera focuses on them. The good news is you do not need to feature yourself in these videos. You can create creative and informative videos that introduce your practice to the customers and illustrate your services.
Update Your Website Design
In order to promote your dental practice, you need to create a website with a modern design. First impressions matter greatly; if your dental practice website has an outdated design, the customers might not like it and have issues building trust. A website creates an image of the quality of care you are to offer. If your website has a modern and top-of-the-line design, a potential customer might think you offer great dental services and skills. Your website should be functional, organized, informative, and aesthetic. You should consider incorporating features such as live chat, online scheduling, videos, photos, integrated social media accounts, mobile optimization, virtual consultation integration, and blog posts.
SEO for Your Dental Website
In today's world, everyone uses Google as a search engine which is why it is important that your website ranks at the top of the Google result page. In order to rank at the top of the page, you need to focus on Search engine optimization. If your website takes too long to load, as bad links are not secure and safe, then Google will give you a lower rating. Keep the following aspects in mind:
- Make sure your dental website loads quickly. Website visitors have zero patience, and if a page load very slowly, then the visitor will leave. The bounce rate affects your search rankings. According to studies, a visitor will abandon a page if it takes more than three seconds to load.
- Make sure your website is safe and secure.
- In today's world, people use mobile phones more than desktops to make searches. If your website is not mobile optimized, then it might get frustrating for the visitors.
SEO is the most effective way of getting new patients and growing your dental practice. So it is a great idea to put your effort and time into it.
Sponsor Local Events
The best way to attract new patients is to get involved with the community. Try to sponsor a charity event or community organization. Having your logo or name at a local event in the community will help create brand awareness. You can send out fliers and coupons to attract patients.
Blog
You need to incorporate blogging into your dental marketing strategy. If you do not like writing, then you should invest in a copywriter but do not miss out on blogs. Writing custom articles with keywords is one of the best content marketing strategies you can use to attract new patients. Blog posts improve your SEO exponentially and help to refine your practice mission. One of the best ways to write blog posts is to answer the frequently asked questions by your patients. Before you start writing a blog post, do your research. Know your target audience, their demands and wants, and geographical factors.
The Greater Your Google Reviews, the Better
If you have the time and budget for only one digital marketing strategy, then this is where you should start. Google reviews have become extremely important in today's time. 99% of the people go through google reviews before visiting any place or scheduling an appointment. Bad google reviews can destroy your brand image and entire marketing campaign.
Directory Listings
In order to get more patients to schedule appointments, directory listings are a breakthrough. People who search for dentist practices in an online directory are just the kind of people you want to target. Such people either do not have a dentist or are wishing to switch to a diff one. So make sure your listing on such websites is consistent and complete.
Create a Social Media Presence
Your digital marketing strategy should include setting up and maintaining social media presence and accounts. Social media helps to stay in touch with your clients. It helps improve your brand's awareness. Using social media does not require a big budget like online paid advertisements. However, it does require time and training.
In a Nutshell
Implementing all these strategies into a comprehensive marketing campaign can help you grow your dental practice exponentially. When it comes to promoting your dental practice, social media, SEO, together with good website design, can be a life changer. Digital marketing is very inexpensive compared to other traditional methods of advertisement. If you follow the above-mentioned tips, we promise that your dental practice will flourish.